Henry's Upstairs has been a local favorite for over 20 years in Lawrence, Kansas. With virtually no branding, when it fell under new ownership, the new owners sought to change that. Henry's has been a place of community and inclusivity, especially for the LGBTQ+ community. When rebranding we wanted to reflect the roots of what the orginal owners strove to create. The color palette reflects a muted and mature version of the pride flag.
Henry's Upstairs is connected to a downstairs Coffee Shop, Grounded Coffee, under the same ownership. The branding for each businesss are opposites, dark and colorful vs. light and bright, while still being cohesive using the same typeface and graphic style across collateral. Grounded Coffee brand study coming soon.